• This workspace has been inactive for over 11 months, and is scheduled to be reclaimed. Make an edit or click here to mark it as active.
  • If you are citizen of an European Union member nation, you may not use this service unless you are at least 16 years old.

  • Files spread between Dropbox, Google Drive, Gmail, Slack, and more? Dokkio, a new product from the PBworks team, integrates and organizes them for you. Try it for free today.


Brussels 08 Symposium

Page history last edited by Philip Young 11 years, 11 months ago

From 13 to 15 March, leading academics and communication professionals will gather in Brussels for the EuroBlog 2008 symposium. They will discuss this year’s theme “social media and the future of public relations” from three different angles: new ideas, new research and new business. Participants will share findings from the latest European and American research and cutting-edge practices.

The Euprera EuroBlog Symposium will answer questions such as “Why does social media matter to public relations?”, “How can academic research into social media support practitioners?”, and “What impact does social media have on society?”

By identifying and presenting examples of best practice, empirical investigation and new concept for modeling and understanding rapid changes in relationship management, Euroblog 2008 shapes the agenda  for social media discussion.

Philip Young, of Euprera and the University of Sunderland, UK will reflect on the past and future of social media: “Previous EuroBlog studies have shown just how rapidly social media is changing everyday communications practice, and is forcing us think carefully about the very nature of public relations.  Brussels offers a unique opportunity for academics and practitioners to reflect on these change, and to pool ideas and insights in an imaginative attempt to understand the shape of things to come.”

According to Rick Murray, President of Edelman Digital, there is no doubt about the changing landscape in public relations and other marketing disciplines: “Instead of messaging everybody, we have to move more to a two-way or even multi-way dialogue. Word of mouth starts with great insights, and you get great insights by listening. The web offers us a billion-person focus group which helps companies to create products and services that better fit the needs of their customers.”

Euroblog 2008, the Brussels Symposium is the result of a partnership between the European Public Relations and Research Association (Euprera), which brings together academics and practitioners from around the world to research, and Edelman, the world’s largest independent public relations firm and a leader in social networking in the PR industry. 

The three day symposium is hosted by the Institut des Hautes Etudes en Communications Sociales (IHECS) in Brussels, Belgium.


Comments (0)

You don't have permission to comment on this page.